A business’ logo, typeface, colour palette are the ELEMENTS that we usually know that makes up a BRAND IDENTITY 

But it is actually MORE than that.

A BRAND IDENTITY is how your brand looks, feels, speaks to people, and in some businesses, it sounds, tastes, and sounds.

In order for your target audience to RECOGNISE your business, you must establish a solid brand identity.

I have had the PLEASURE to work with several brands and have helped them develop their brand. 

With that, I was able to compile a brand identity GUIDELINE that will help businesses REALISE and embody what their business truly is!

Your brand identity should tell…

Who you are and where you came from

Content such as PHOTOS of you, your team, and staff members is one way to help people who you are as a business.

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Remember your photos should reflect how you want to be seen. You can have formal photos, wacky & quirky, or moody. 

What specific areas you specialise in

POSITION yourself as the EXPERT in the industry you are in using photos that EXHIBIT what specific areas you specialise in.

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For example, if you are a salon business that offers skin treatment and hair services, you can post photos or videos of your therapists hands-on in treatment rooms and before and afters of your treatments.

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This salon biz owner shows herself working hands-on in the treatment room on the client. This creates trust as the viewer can see what really goes on behind closed doors in these photos, and also shows professionalism.

What value you can offer to your audience

EDUCATE your audience or potential customers so they have content to look forward to from your business–this could be online or traditional.

Content like educational messages regarding service, product, or an issue your business can solve.

Provide factual information at the same time share tips!

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This salon provides value to their clients by sharing news, tips and educational posts; this can be done in the captions or on the posts themselves. By sharing the value you have to offer, the people following you begin to trust you more and more, and they begin to value your account, looking forward to your posts each day.

By sharing the VALUE you have to offer, people following you begin to trust you more and more–and they will value your account, looking forward to your content.

Your brand details

Utilise creative photos that showcase the LITTLE details that your Instagram audience LOVES to see.

Like photos of your reception shelves (products on shelves), fun photos were taken in-salon (Boomerangs or Snapchat pics), tools and furniture that is distinctive to your salon brand!

For more Instagram content ideas click here.

Instagram is all about the details in the posts and the different types of photography shoots. The details in this photo give your audience insight into your biz.

What makes you different from other businesses

Through your brand identity, show potential clients what makes you DIFFERENT from your competitors!

Let people know what SETS YOUR APART from other businesses, you can do this by being upfront and HONEST on how UNIQUE your business is.

This salon business is not all clinical. You instantly get the vibe through their posts that they value the detail in everything they have created in their environment. The name LUSH is represented in every single post. The visual display really connects you to the feeling you are likely to experience if you are in the salon. They also do a great job at sharing the photos of their brides to showcase the end result of being a client of their salon.

Think of your brand identity as your business’ PERSONALITY. Develop a personality that your target audience will deem LOVEABLE!

This brand identity guide has helped me and my clients in so many ways like grow their Instagram following and salon sales and I want that for you. So I have decided to share this with you. 

Start creating your business’ brand identity by following this guide and keep it strong!