Hey! It’s Natalie here again, coming in with some 2020 best practices to increase organic followers for your salon’s Instagram!

I know the year hasn’t been what we hoped it would be. Crazy times.

But I strongly believe that this shouldn’t stop business owners like you from running your businesses!

Let us take this opportunity to improve and learn new ways to constantly be better.

Speaking of … I want to share with you my secret on how to grow your Instagram followers ORGANICALLY.

These ways will guarantee your salon to be seen, heard, and followed in Instagram’s competitive algorithm.

If you are one of the salon owners that have a hard time getting the attention and following you want, then this article is written especially for you!

Managing a salon business and a salon’s social media account can be hard especially if you have little to no knowledge about social media marketing. 

To tell you honestly it shouldn’t be hard.

With these best practices, you will get more followers on your Salon Instagram profile and hopefully turn them into salon clients!

Keep your salon Instagram authentic and transparent

It’s important for a business to stay authentic especially in this day and age where people have strong feelings against too sales-y Instagram profiles.

When you post content for your salon make sure it is more lifestyle than sales. 

Your followers will appreciate it if you are open to them! Your salon won’t only gain organic followers but salon clients as well.

It has been proven that being real on social media can help build trust with your followers!

Showcase your life experiences, behind-the-scenes of your salon business, and be vulnerable.

Make sure your salon will post relevant content

Don’t post or promote anything that won’t align with your salon’s brand. Anything you post on your salon’s Instagram profile will reflect your brand so plan your content wisely!

Embody what your salon business is all about! It’s one thing to tell but it is another to show. Let your actions do the talking.

Post content about a current hair trend and how you or your stylist can do it or take a viral content and spin it to fit your niche!

Show that you have authority in the beauty and salon industry

Since you are a salon business, make sure that you are an authority in the industry!

Showcase your methods that helped other clients with their problem. 

You can also do this by providing How-to, tutorial, and advise content! Give your audience advise on a pain point that they might have. 

Be confident in the information you share even if they are just tidbits of information like quick tips!

Don’t be shy about showing your beliefs

Beliefs are very polarising to your target audience that is why it is important to tell your followers what you believe in.

Make content about what you or your business believes in and why you believe in something.

You can give your followers information about what you do through and you can be creative with it. 

Share your salon’s results

This is one of the best ways to attract followers! 

Share how your salon has helped one or more clients. Don’t be shy about it! Be loud and proud by posting it on every social media platform.

You can also create a feedback day content where you post reviews from satisfied clients!

You can do this on your salon Instagram feed or create a highlight solely about client feedback.

Just continue to do these practices to grow the salon’s Instagram profile as well as get chances in increasing your sales. 

If you are still unsure about how to manage your salon’s social media platforms don’t hesitate to contact me and I’ll help you! 

For more detailed information on how to continually grow your Instagram like a boss, check out my Insta Growth Secret!