Posting QUALITY CONTENT on social media should be one of your PRIORITIES when doing social media marketing for your salon.

Thinking of the right content for your salon on Instagram can be a bit hard when you have exhausted all the salon-related ideas you have in mind, but did you know that there are several ways you can RECREATE and REPURPOSE your previous content?

CONTENT CREATION doesn’t have to be excessive.

Having managed several salon Instagram profiles in my years as a salon social manager, I was able to create countless HIGH-QUALITY content for my clients, and I have figured out what works and what doesn’t

Today is your lucky day because I will be giving you TIPS on how to make your Instagram profiles STAND OUT using my go-to QUALITY CONTENT IDEAS!

Salon Content Ideas for Instagram

1. Services You Offer

As a salon business, showcasing the services you offer should be non-negotiable..

Aside from creating TEXT GRAPHICS of the services you have, you can also post ACTIONPHOTOS, like your hair stylist doing their magic on a client’s hair or any specific type of service.

Share more LIFESTYLE CONTENT as Instagram users relate to it or respond to them more.

2. Before and After Photos

Show your clients and potential clients what you can do!

Give them a glimpse of exemplary HAIR STYLING or SKIN TREATMENT RESULTS to promote your services without having to be in their faces so much.

You can upload MULTIPLE PHOTOS and add a caption like, “swipe right to see the before/after.”

3. Products you use in the Salon

If you are selling products in-store or through your salon’s website, you can also share photos of your PRODUCTS and tag the BRAND to get ENGAGEMENT.

This way you will also PROMOTE your products to get SALES. Include in the caption why you use the product– mention the ingredients or effectiveness.

When Instagram users see that your salon uses a RELIABLE PRODUCTS,  they will trust you more and even win over those who are loyal to these brands Upcoming Deals and Events

Social media is a great channel where you can post ANNOUNCEMENTS and limited-time PROMOS you are going to have.

You can use the COUNTDOWN STICKER on your Instagram Stories to build up HYPE while giving your followers the option to be REMINDED of the upcoming event by simply tapping the sticker.

4. Your Awesome Staff

Get your followers aka potential clients ACQUAINTED with your STAFF!

These posts are a great way to humanise your brand, and it’s also a great way to let your Instagram followers know that you have a COMPETENT and friendly staff.

You can use a proper photo of them looking at the camera or even them on the job doing what they do best!

5.  Flaunt the interior of your salon

Most potential clients would check out salons’ INTERIOR PHOTOS on Google, Yelp, or Instagram to get a glimpse of what the AMBIANCE is like, sort of a preview on what to EXPECT before going for a visit.

Sometimes people decide VISUALLY to visit certain establishments, especially a salon.  

Make sure that you SHOWCASE your salon or clinic on INSTAGRAM properly. 

6. Tips for Hair care or hairstyling

Gain authority by showing how AWESOME you are at what you do! FLAUNT your skills and knowledge on Instagram through TIPS and TUTORIALS.

You can personally RECORD YOURSELF giving these tips and post them on Instagram or IGTV.

If you are not comfortable in front of the camera, just post a photo of the tip that you want to share and make a series called ‘Hair Tip Tuesday’ or ‘Skin Care Sunday.’

These are just a few of the quality CONTENT IDEAS you can post on your salon Instagram profile.

You can definitely CREATE one that is tailored to your BRAND and STYLE. 

I also have a few blogs on content creation that you can read to give you more ideas on IMPROVING your SOCIAL MEDIA CONTENT STRATEGY! 

If you want to REVAMP or FIX your salon’s Instagram profile I can give you a more DIRECT SOLUTION!

You can contact me and we can COLLABORATE in creating the BEST CONTENT PLAN and MAKEOVER for your salon’s Instagram!