It’s no denying that SOCIAL MEDIA has become one of the most powerful tools in promoting businesses online.

Social media promotion could give your salon business a chance to go VIRAL & TRENDING, and of course, skyrocket your sales.

Planning your SALON PROMOTIONS  is part of salon management and if you don’t know how to effectively promote your salon on social media, being online won’t be of much help.

This is why I wrote this article!

I want to help salon owners like YOU to make the most out of your social media platforms and master how to promote your salon in this era.

Try These 7 Effective Beauty Salon Promotion Ideas:

Learn how to increase salon sales now!

1. Create an Online-Exclusive Promotion

The OPERATIVE WORD is ONLINE-EXCLUSIVE

This would be a promotion that MUST be actioned and claimed ONLINE and should not be available in-salon. This will increase traffic to your online platforms.

For example, you can ask your followers that in return for a discount they can screenshot certain posts that you will publish randomly (ask them to turn on post notifications) and show it to the salon receptionist, or share a secret word they could mention to the hairstylist or receptionist, or whatever suits your salon’s branding!

You can be as creative as you want with your beauty salon promotion.

2. Offer Vouchers for Your Salon

Vouchers are one of the quickest and easiest gifts people get for their loved ones. It is also one of the traditional and effective salon marketing ideas.

To get it to your salon’s social media or online, you can even offer e-vouchers!

Allow your followers to shop 24/7 and receive gift cards instantly.

You will not only boost your sales but also bring in new clients for your salon!

If you want to start offering salon voucher, I can help you with that. Just click here to learn more about e-vouchers for salons.

3. Salon Contests and Giveaways

There are a lot of contests and giveaways online and it’s great to hop on the trend train! It’s a fun way to get your audience to interact with your salon’s social media profile.

You can post a trivia and the first correct answer in the comments would win, it could be a tag-and-win where you pick a random winner or they can simply share the post to enter a giveaway.

The prize is up to you, it could be a hair service, a beauty product, or an e-voucher! 

4. Share Hair Tutorials and Tips

This is one of our highly recommended salon Instagram content. Show your audience that you and your staff know what you are doing!

This type of content will be interesting to your audience. You can even create a mini-tutorial series on your Instagram feed or IGTV.

The best way to show potential clients that you are the go-to expert!

5. Run Geotargeted Ads for your Salon

Ads on social media are great for your salon, but you must know how to do it right!

Why geo-target ads? Because showing ads for people outside of the relevant areas to your salon is a waste! It is the best way to advertise to local ideal clients.

Remember, “Location, Location, Location!”

6. Share Clients Posts and Reviews

Sharing testimonials and organic lifestyle photos from your clients is a great way to let your audience and ideal clients know about your salon.

You can also ask clients if you can post before and after pictures of them on your social media and tell them to share a photo, too.

It’s like the digital version of  ‘word-of-mouth’ marketing! 

7. Show them a Day At the Salon Clips

Little sneak peeks of what goes on at your salon is something fun to share on social media. 

Show your potential clients what vibe they will come to when they visit your salon. The behind-the-scenes content will help make them feel like they are part of your family.

Share a photo of your staff hard at work, a photo of you prepping to open the salon, and you can even do a what-a-salon-owner-does-in-a-day content!

There are a handful of salon marketing strategies out there.

And these 7 salon promotion tips are Salon Social Media tried-and-tested.

You can easily start using this marketing strategy for your salon or I can help you create a strategy that will fit your salon’s business plan!

Check out my Done-For-You services here and here!