With more than A BILLION users, Instagram has become a marketing channel for almost all businesses. It’s crucial to learn the ins and outs of Instagram marketing in this DIGITAL AGE. 

Although there are tons of businesses acing Instagram marketing, I know there are still many who struggle with it. 

Being an ex-salon owner, I know how hard it is to be juggling the challenges of running a business while doing social media management.

MAXIMISE your chances of success in Instagram marketing by avoiding common MISTAKES most salon owners make.

Mistakes Every Salon Owners Should Avoid!

1. Not Using an Instagram Business Account

When you switch your Instagram account from personal to business, you UNLOCK features that will help you manage and grow your account as a business!

Go ahead, go to your page’s settings and make the switch. Thank us later.
(Learn more about the benefits of having an Instagram business account in this blog.)

2. No Salon Content Plan

As they say, PREPAREDNESS is key to success and victory. No content plan could cost you content INCONSISTENCY. 

Creating a content calendar for your salon allows you to publish proper and timely posts on social media platforms simultaneously. For the busy entrepreneur that you are, you can’t constantly be manually uploading content every day. You are bound to neglect one of your social media accounts once the BUSY SEASON comes along. Trust me, I know.

3. Over-Posting Content

If you are thinking more post equates to more engagement, you are completely MISTAKEN! 

Don’t bombard your audience with unnecessary, multiple mediocre content contents. The best thing to do is to concentrate on creating QUALITY content that is meaningful, relevant, and on-brand. 

Remember, quality over quantity!

4. Failure to Engage with Potential Salon Clients

Spend time ENTERTAINING curious followers on your salon’s Instagram direct messages, comments, and story shares can help a lot in generating sales and bookings for your salon. 

The moment you fail to engage with these followers, they will start to lose interest and you might miss the opportunity of turning them to clients.

5. Being Overly Promotional

Instagram advertising is a new way for salon owners to attract clients and sales, BUT when you start to bombard your audience with just promo content, they are very likely to unfollow or scroll past your posts. If you keep pushing on commercialized photos to attract clients for your salon, you will lose followers instead of gain them. 

You can post a good BALANCE between promotions and lifestyle content. In fact, the best practice is to only have 20% of your posts pushing sales and the rest should ADD VALUE to your clients. 

So how did you fare? Which one of these common mistakes are you guilty of?! No worries, we are all in the process of learning!

Do you want to learn more and have a support system that will help you improve your social media management skills? Check out my Salon Owner Content Collab here.

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