I help small start-ups, and seriously successful salon owners in the skin, beauty, hair and cosmetic industries by delivering smart and effective salon social media solutions.
HI, I'M NATALIE
Now that you have signed up for several social media platforms for your salon business, it’s time to INTRODUCE YOUR SALON to your TARGET AUDIENCE!
Social media has been the leading channel for entrepreneurs, especiallySALON OWNERS, to promote their business. The FIRST STEP to improve your social media marketing strategy is to build up your salon’s REPUTATION.
Self-introduction is important when we meet new people in person, and it’s no different on SOCIAL MEDIA. Part of social etiquette is to let people know you are and, in this case, WHAT YOUR BRAND IS ALL ABOUT. There’s a proper way to introduce yourself and your salon business that would help your marketing strategies.
Tell them who you are and your salon’s brand.
STORYTELLING plays well with people on social media.
A good back story of who you are and why you started your salon is a great way to grab people’s attention.
You can GET CREATIVE by making a video or other visual content that would do well on social media platforms. You may even link them to your website’s page as a call-to-action.
Maximize your salon’s local exposure.
Whenever you are introducing yourself on social media you should always mention your LOCATION and use proper GEOTAG and NICHE HASHTAG so your target audience can find you.
Since SALONS and SPAS offer in-store services UNLIKE online retail businesses, it’s IMPERATIVE that you CONNECT with users that are likely to be looking for NEARBY salons, clinics, and stores.
Share your salon business’ philosophy.
FIRST IMPRESSIONS last, and giving your audience and followers an insight into your beauty salon or spa’s business philosophy will leave them impressed.
You will start to gain their TRUST by showing them that you are a PASSIONATE salon owner and that your services and information are RELIABLE.
Engage with brands relevant to your salon.
Aside from engaging with followers and potential clients, it is also important to ENGAGE and TAG established BRANDS and content creators that you want your salon to be associated with. This is another way to let people know what kind of business you run.
Make sure the brands you associate with have the same CORE VALUES as yours, and users that are loyal to these brands are more likely to notice you if they find that your brand is aligned with the values of the brands that they love.
Post images of your salon!
What better way to introduce your salon to social media than PHOTOS!
Show potential clients what is waiting for them at your salon by sharing pictures of what is in there. You can post pictures of your salon’s facade, reception area, tools you use, and so much more.
This is another great social media marketing strategy—enticing potential clients with the kind of service and experience you can offer.
Make sure your ideal salon clients relate to you.
Share into your career path and how you got to where you are. Tell your followers WHY YOU DO WHAT YOU DO, and the impact you love to make as a salon owner.
Are you ready to INTRODUCE YOURSELF to the social media world?!
Show me your posts by using the hashtag #SSMBOSS!
Don’t forget to share and pin if you enjoyed these tips.
Need support with your salon’s social media pages? Check out our Instagram account management services and all our other products here.