I help small start-ups, and seriously successful salon owners in the skin, beauty, hair and cosmetic industries by delivering smart and effective salon social media solutions.
HI, I'M NATALIE
7 Steps Social Media to Sales Checklist
LEARN THE SIMPLE STEPS TO MANAGE YOUR SOCIAL MEDIA (THAT WON'T TAKE TOO MUCH OF YOUR TIME) AND MAKE SALES INSTANTLY ONLINE!
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You most probably think it’s all too hard. But this is why I am so EXCITED to share SSM E-Vouchers with you!
I have a simple, DONE-FOR-YOU solution to get you up and running in JUST 1 WEEK!
I am going to share with you owner of Beauty on Rose, Catherine Egan’s story.
Catherine reached out to us to create an online E-VOUCHER SYSTEM. As you know, she is a leader in the beauty industry, and I have worked closely with her over the last couple of years, tweaking this system to PERFECTION.
She realised that the majority of her clients would shop online AFTER BUSINESS HOURS, usually around 8pm-11pm, and then again in the morning, from as early as 5am-8am in the morning. This sort of makes sense, as the majority of her clients are either mums of small children or women who work during business hours, and that is most probably the ONLY TIME OF THE DAY that they get to do something for themselves.
She would sell a lot of Gift Vouchers every year at the normal peak times– Mother’s Day, Father’s Day and Christmas… BUT what she wanted to do was REALLY tap into the online market and capture the $$$$ her clients were spending online on ANY REGULAR DAY.
So we got to thinking, and we worked out a system to generate THOUSANDS OF DOLLARS every month, YES!!! That’s right– every month!!! (we sort of kept it a secret as we were blown away with the sales that we were achieving).
In the past years, the gift voucher sales online have been from her clients that come into the salon. They have always been purchasing vouchers as gifts for their family and friends around the main key dates, AND they had to come in store to pick them up!
The system that we have designed does NOT only reach out to EXISTING clients who want E-Vouchers, BUT it also has increased the sales from the FIRST TIME CLIENTS walking in to purchase using vouchers they received or purchased online.
Catherine told us that once she implemented SSM’s Easy E-Vouchers, she didn’t just sell one or 2; they had MASSIVE growth in their ONLINE Gift Vouchers sales and not just at those peak times, bu ALL YEAR ROUND. Her Gift Voucher sales INCREASED her turnover by 25 PERCENT in 2019.
When I asked her for a testimonial, this was her response:
“I have increased my online sales by 25% and it cost me $997 to implement. I am MAKING MONEY WHILE I’M ASLEEP, my clients love how quick and easy the process is. It’s a WIN-WIN for everyone!
In this day and age you CANNOT afford, not to have an online presence to compete with your competition.”
Catherine and the team were so ECSTATIC with their results, they were happy for me to share the numbers with you. Read on and see how Catherine GREW HER SALON SALES to over 100K as we asked her the tricky questions…
Q: Catherine, what was your initial investment?
The total cost was $997, this was well worth it, the team did everything for me. All I needed to do was say yes and provide my branding.
Q: What did you make in the first month through E-Vouchers?
The total voucher value sold for December 2019 in is $270k, and $130,629.20 of this is from ONLINE purchases alone! Yes, it was peak time, however, we have NEVER sold this amount of vouchers before. This was massive for our business! The E-vouchers were mostly sold between 9pm to 7am in the month of December.
Q: That is peak time, do you feel this could still work even in the quiet times?
Absolutely, in fact, January proved this. Generally speaking, we only would sell vouchers around Mother’s day, Valentine’s Day and Christmas. January is normally our softer month. However thanks to E-Vouchers we sold $27,000 in vouchers ONLINE during this month!
Q: What would your advice be to other salon owners that don’t have E-Vouchers just yet?
You will find that majority of E-Vouchers and communication on social is between 9 pm-12pm and 5 am–7.30am, which makes a lot of sense when you think about it. People are relaxed at home and the kids are in bed. I would recommend you set up social posts linking to your E-Voucher sales pages on your salon’s websites, and you will not believe the results.
Honestly, having E-vouchers will be the best decision that you will ever make; you will now have something making you money 24/7 – 7 days a week, it will be your secret weapon to make money.
How many gold nuggets did you pick up from Catherine?
If you want your salon to RAKE IN $$$ just like Beauty on Rose is doing through E-Vouchers, simply CLICK HERE and we will get you started!