I’m sure you know by now that COUNTLESS of businesses have GAINED a MASSIVE following and HUGE SALES through Instagram marketing.

It’s TRIED. It’s TESTED.

But how can I do it for my salon?

With such a crowded platform, it’s getting harder and harder to STAND OUT amidst the sea of salon Instagram accounts. 

It may sound daunting but with a proper strategy and salon branding, IT CAN BE DONE.

It can be a competitive platform, but it DOESN’T mean there is no way. 

Ready to learn how to make your salon stand out on Instagram?

I know that as a SALON OWNER you might be feeling lost—you didn’t sign up to be a social media manager in the first place!

What if I tell you that I can help YOU give your salon Instagram a MAKEOVER? Here are a few tips that can get you started in your salon’s Instagram account management and BE NOTICED by your salon’s target market.

Get to know the AUDIENCE of your salon.

Once you get to know the AUDIENCE your salon has on Instagram, you will learn how to create content that will be NOTICED. 

Create an AVATAR of your ideal client. DEFINE his or her DESIRES and FEARS. What does she want to LEARN? What makes her LAUGH? What INSPIRES her? What type of posts does she ENGAGE with?

CREATE your content around your audience!

Choose a consistent style that aligns with your brand.

Your salon’s BRAND should be apparent on your social media accounts AND on every social media platform. 

DEFINE your brand colours, style, and voice and use these in CREATING CONTENT like Instagram feed tiles, Insta stories and highlights, Pinterest pins, and Facebook posts. It should look AESTHETICALLY PLEASING, CONSISTENT and well thought out.

Instagram management may seem OVERWHELMING but creating a CONTENT PLAN and CALENDAR ahead of time will help you be more CONSISTENT and STAY ON BRAND.

You can use schedulers like Planoly and Buffer to get your calendar sorted.

Interact with your followers aka potential salon clients.

Your followers will REMEMBER every time you respond to their comments or direct messages. 

There are a lot of ROBOTIC and IMPERSONAL Instagram accounts out there, so to STAND OUT you should NOT be one of them! 

The EXEMPLARY CUSTOMER SERVICE you have at your salon should also be present on your marketing channels and social media platforms. Put in some TIME and EFFORT in cultivating relationships on Instagram by engaging with your followers. Reply to direct messages and comments PROMPTLY and start CONVERSATIONS on your platforms.

Show off your salon services and products in a CREATIVE way.

BREAK THE MOULD of traditional advertising.

There are a lot of Instagram features you can use to your advantage in promoting your salon’s services. 

You can do a 1-minute hairstyling video montage, a 15-second Instagram story of a quick hair tip, feature a different staff member each week, and so much more! Just think OUTSIDE THE BOX.  

Tired of your Salon Insta account looking unprofessional?

Just follow these easy tips I stand by and you’ll give your salon the Instagram makeover it deserves!

Don’t forget to share and pin! Need support with your salon’s social media pages? Check out our Instagram account management services and all our other products here.