3 STEPS ON HOW TO IMPROVE YOUR SALON’S ONLINE PRESENCE

(FREE AUDIT CHECKLIST INCLUDED)

For salon owners, now is the time to consider taking your online presence seriously.

In this digital era, ONLINE PRESENCE has been becoming increasingly important, more for some businesses than the others. HOWEVER, NOW in these uncertain times, it has become all the more crucial to most, if not all businesses.

Most businesses are not able to function normally and so they operate heavily ONLINE. Not only that, consumers are also at home, with lots of time to browse through their phones.

Have you had a good look at what your POTENTIAL CLIENTS will see when they visit your social media pages and websites?

What does your social media presence say about you?

Will you have the edge to make your clients choose you over your competitors?

A LONG TERM INVESTMENT

Online consultations, online shopping, and online classes are what people need the most right now. HOWEVER, even when this is over, all the skills you learn and improvements you made to your social media portfolio WILL NOT GO TO WASTE. 100% this will only add value to your business.

This is a long term investment that you now have the TIME and RESOURCES to work on.

Keep in mind that with the Job Keeper subsidy from the government, your staff are getting paid for more than 20 hours each week. LEARNING HOW TO IMPROVE YOUR SALON’S SOCIAL MEDIA PRESENCE would be a good way to invest these resources, both for you and for your staff who will be able to UPSKILL during this time.

A LOOK AT THE INDUSTRY LEADERS

As a business owner, you must already know that the best starting point is to see WHAT IS ALREADY WORKING.

Let’s check out these leaders in the beauty industry who know the INs and OUTs of building your online reputation: Mecca Cosmetica and Adore Beauty. Before this hyper-online trend, these brands are as different from you as apples are from oranges. However, they are now what we might call hashtag-GOALS. Let’s break down what what we can learn from these brands in the following tips:

1. FIRST IMPRESSIONS: LOOK PROFESSIONAL, TRUSTWORTHY, AND ENGAGING

Although APPEARANCES are not everything, the Internet is SATURATED with stimuli and your target audience can literally scroll past you if you are not competitive in the LOOKS DEPARTMENT.

Moreover, a good sense of AESTHETICS is always a point to your ADVANTAGE when clients are looking for companies to TRUST with their BEAUTY needs. As a master of the beauty industry, you know that a good makeover can DO WONDERS.

Make sure your website and social media pages have a COHESIVE look that’s faithful to your branding. This will exhibit PROFESSIONALISM, and the more professional your online platforms look, the more your audience will take you seriously and begin to TRUST you.

2. BE CLEAR WITH YOUR MESSAGE

Part of your branding is your BRAND VOICE.

This is where your website copies and captions come in.

Identify your TARGET MARKET and make sure your message RESONATES with your intended audience. Write with them in mind.

PRO TIP: Be meticulous and avoid typo errors, grammatical slip-ups, incorrect punctuation and the likes. Small things like these can also reflect your attention to detail and your brand’s professionalism.

3. IMPROVE YOUR USER EXPERIENCE

Salon owners are experts in customer service in physical stores—we make our clients feel at home, answer their all questions promptly, recommend the best products for them, and they pretty much sit back and relax while you take care of them.

Does this translate to your online presence?

You can provide the same experience online!

How?

Improve your website to make sure it is user-friendly and shopping is easy! Make sure your products are curated well and they can easily find what they need on your online shop.

On social media, make sure you post valuable information CONSISTENTLY. Make them feel that you are always there for them. Do a good mix of sales posts and posts that add value to your clients such as tips and inspirational posts.

Make sure you also check your posts for comments and your inbox for direct messages for any inquiries!