I help small start-ups, and seriously successful salon owners in the skin, beauty, hair and cosmetic industries by delivering smart and effective salon social media solutions.
HI, I'M NATALIE
By now I think I’ve convinced you that one of the BEST ways to promote your Salon business is through SOCIAL MEDIA platforms. (If not, reply to this email and I’ll convince you some more!)
When we say social media, Facebook and Instagram would be the first two to come to mind. Aside from using these platforms for entertainment and communication, more BUSINESSES have been using it to extend their MARKETING STRATEGIES.
The question you may be asking is, “Which social media platform would be best for my salon?”
My answer: INSTAGRAM!
As of early 2020, there are 1 BILLION ACTIVE users on Instagram. An average user spends 28 minutes on Instagram every day, and 200 million visits at least on BUSINESS ACCOUNT daily.
Also, between Facebook and Instagram, organic reach is more achievable with Instagram compared to the more pay-to-play style of Facebook.
Having an Instagram business account for your salon is a great marketing opportunity.
It is a great channel to engage and have your salon connect with your followers aka potential clients! It is simple, visual, and appealing. Which is great for businesses that heavily rely on visuals like salons and spas.
1. More people are on Instagram.
There are currently 1 billion users. Can you even imagine that?
Out of that billion, how many would be in your LOCALITY?
You can target an audience near the location of your salon easily. It’s a for sure great platform to promote your salon business and increase brand awareness. With the right Instagram STRATEGY, you can skyrocket your salon’s walk-in, bookings, and sales.
Go get the word out and let people know about your salon!
2. Visual Marketing is best for Salon Businesses.
For salon businesses, SHOWING your audience the quality of services that you do is the best way.
Promoting your salon through photos is the best marketing strategy. Instagram is a platform and therefore is the best match to market your salon brand.
You can post before and after pictures of services you offer, a sneak peek into a day at your salon, a graphic design of a promotion you are currently running, and so much more. As long as it will fit your brand and is aesthetically pleasing, people will appreciate it!
3. It makes engagement with potential clients EASIER.
It’s a great platform to engage with potential clients WITHOUT having to leave your salon!
On Instagram, the more likes and comments your salon’s Instagram profile gets, the more you become VISIBLE and able to attract potential clients.
You can also do a follow spree on your ideal clients or you can share content from your loyal clients!
The best way to get noticed on Instagram is to ENGAGE. So take some time and INTERACT!
4. Instagram is linked to your salon’sFacebook business page.
Since Facebook acquired Instagram, it has become EASIER to link Instagram accounts to Facebook pages.
Now if you already have a Facebook page for your salon, signing up for an Instagram page is definitely a HASSLE-FREEadd-on!
On your Facebook page inbox, you can now manage your Instagram profile’s direct messages, comments, and insights, making Social media management easy for busy salon owners like you!
5. It allows you to share your human side with stories!
One purpose for Instagram stories is to ENTERTAIN your followers!
You can do so by sharing clips of your day at the salon, as a hairdresser, or as a salon owner. Through sharing these stories you can give them a glimpse of the LIFESTYLE you offer at the salon and it also HUMANISES your brand
Technically, Instagram stories only last for 24 hours, but you can keep them on your Instagram page by adding them to your highlights! You can even put them in categories.
For example, you can create a highlight for salon events, mini hair tutorials, or offers! Some salon businesses use Instagram highlights to post FAQs and other important details.
Social media marketing has become one of the best options to promote businesses. Instagram— being an image and video sharing platform—has been the top one choice for promoting salon services. On Instagram, it’s also easy to interact with clients, advertise your salon’s services and products and build awareness for your brand!
As long as you implement Instagram growth strategies, your Instagram can definitely increase your salon SALES and REVENUE.
If this blog hyped you to create or keep an Instagram for your salon, don’t forget to share and pin!
Want to but sounds like too much work for you? Check out my services here to find the best fit for you and your salon!