What is a Mood Board?

A mood board is a VISUAL collection of ideas, inspirations, colours, or textures that REPRESENTS the vision of a brand or business.

Salon businesses highly BENEFIT from mood boards especially when it comes to defining your salon’s brand and for MARKETING strategies.

I have worked with several salon businesses in refining and recreating their brand and by creating a brand mood board I was able to SUCCESSFULLY do a salon Instagram Makeover!

These tips that I am going to share with you FOR FREE will help you start defining and showcasing your salon business effectively!

Create a salon brand mood board using these tips:

Understand and define your salon buyer persona

Before or the moment you started your salon business you may have already identified your salon’s ideal clients.

You then create your mood board according to your target audience. The BUYER PERSONA  provides structure and insight for your salon business.

Source for Inspiration online or in real life (IRL)

Take PICTURES of anything that you think fits your salon business’ brand! 

You can also save photos from other businesses and brands just don’t copy everything and GAIN inspiration from it. 

A good platform to get your creative juices flowing is Pinterest!

Pick a colour scheme that fits your salon brand

Arrange a colour PALETTE for your brand and keep saving it!

Reference to this colour palette whenever you create content. Add the HEX colour code so it will be easier to copy!

Coolors is a website I would recommend if you want to GENERATE a colour palette. It is easy to use and can generate thousands of colour COMBINATIONS–monochromatic, analogous, complementary, etc.

Below are samples of colour schemes for your salon brand:

• 

• 

• 

• 

Use the font that compliments your salon branding

The font will help your audience IDENTIFY your salon business’ brand. Whenever they look at it they will immediately recognise that it is your salon!

When choosing a set of fonts for your salon, make sure that it will fit your brand identity—fun, traditional, quirky, or formal.

Create a blank mood board template

Having a blank mood board ready will help you pour in your ideas! You can do this on Pinterest, Canva, or a cork board.

Personally I love Canva as a design tool! It is very versatile and user-friendly. You can create graphics content easily.

So creating your mood board here will be a piece of cake!

Here’s a sample of a mood board I made on Canva that you can use as reference:

• 

• 

Use your salon brand mood board

Now that you have your mood board, do not forget to reference to it and consistently use it for your salon. 

This will help you build your salon business’ identity and have your clients identify you easily.

Don’t forget that your mood board can be changed whenever you want to change your branding. 

This visual branding guide will help you market your salon business effectively. Just be consistent!

And that concludes how to create a brand mood board for your salon business!

It’s really easy to create a MOOD BOARD, you can make it however you want it. Whether it be a digital mood board or a traditional one you collate on your wall or cork board.

May this guide help your first steps in identifying and developing your salon’s brand!

If you want a more detailed guide to salon branding, simply send me a message and we can work together in improving your salon business!