112.5 MILLION. That’s the number of ACTIVE users on Instagram as of early 2020. 

You may be an expert in making people look and feel more beautiful BUT if you’re not MAXIMISING the marketing possibilities of social media, your salon will be MISSING OUT on your GENEROUS slice of this social media pie.

Social media marketing is a crucial component, which will align your EFFORTS with your audience. In this blog, I will be sharing with you 5 EFFECTIVE salon social marketing ideas to grow your client base RAPIDLY.

 

1. ESTABLISH YOUR SALON’S SOCIAL MEDIA PRESENCE AND GROW YOUR FOLLOWING

 

I know, you must be thinking that it’s too obvious to market your brand on social media but let me tell you something, I have seen many businesses FAIL or LOSE their chance to multiply their salies this because they took it TOO LIGHTLY. 

To succeed in marketing your salon on social media, it is important to first, DEFINE your social media strategy and second, IMPLEMENT it CONTINUOUSLY to be on customer’s consciousness ALL THE TIME. 

So, how do you know if your social media branding is STRONG OR NOT? Well, very simple! Whenever the customer thinks about getting a haircut, a facial or a massage, your salon or spa should be the FIRST to come to mind. That is the GOAL.  

Whether you just need help in defining your brand to give you a head start OR need someone to completely take the reins to keep you focused on your salon, we are here for you!

2. TAKE YOUR SALON TO YOUR FUTURE CLIENTS’ PHONES! 

 

You may have the best services, the coolest interior, and topnotch staff, but

HOW will your target market know this is if they have NOT stepped foot in your salon? Through your SOCIAL MEDIA accounts, of course!

PHOTOGRAPH your work (before-and-afters are foolproof!),  your salon interior, and the perks you provide like the free lattes, comfy reception areas etc…

FILM tutorials, product demos, action shots of your staff at work…

DOCUMENT fun and interesting highlights of your day—a staff’s birthday, goofing around with the team during down time, a client raving about her new look… moments that HUMANISE your salon.

Make your SALON’S BRAND so familiar and endearing to your followers that they already FEEL like FAMILY even before their first visit!

Excited to create all this content but not sure if you have enough ideas to keep you going? Check out our Salon Owner Content Collab for continuous and regular support to keep your creative juices going!

3. MAKE ONLINE BOOKING EASY

 

In a time when EVERYTHING is available with just a CLICK or a TAP, it has become important to make appointment BOOKING for your salons QUICK and EASY to keep up. 

There are a lot of amazing and easy-to-use software to help you set up easy and ACCESSIBLE online booking options for clients to book services EVEN when your salon is CLOSED and WITHOUT having to make a phone call!

Some of the benefits of ONLINE BOOKING softwares are:

·   In-app booking

·   Automated appointment confirmations

·   Automated reminders for appointments

·   Push notifications

·   Loyalty programs and special offers

Make sure to make your booking link ACCESSIBLE on your social media pages, like on your INSTAGRAM BIO, Facebook about page or post captions.

4. ASK FOR REVIEWS AND SET UP A SELFIE SPOT!

 Marketing trends come and go, but REFERRALS and REVIEWS will ALWAYS be one of the best ways to attract more clients.

Most of the time, SATISFIED clients are more than HAPPY to put in a good word for you. It’s just a matter of providing an EASY and CONVENIENT way for them to provide feedback or tell their friends about you.

One idea is placing a laptop at the reception desk so that clients can easily drop a review on Google upon leaving the salon. You can also hand out your card with your social media links so your clients can look you up and leave their reviews. Also, make sure that your salon is listed on review websites and you can link these to your website.  

For clients that are NOT the write-a-long-review kind, here’s a BRILLIANT IDEA:

Set up SELFIE SPOT in your salon. Make sure it looks instagram-worthy, with good lighting and features your LOGO, USER NAME and HASHTAG. This way, your clients—all hyped up by their new look or perhaps in such a good mood after a relaxing treatment—can EASILY AND QUICKLY take a selfie, POST on their socials, and TAG YOU. 

That’s FREE advertising for you!

 

5. BE CONSISTENT IN MANAGING YOUR REPUTATION  

 

As with skincare, CONSISTENCY is the key to achieve amazing results when marketing your salon on social media! 

Make sure you post REGULARLY – you can’t just spam one day and be quiet for the rest of the year. 

Make sure the QUALITY of your posts are consistent (in a good way!). This will show how PROFESSIONAL you are.

Make sure you are ON TOP of your client’s feedback—whether good or bad. Most of the time, the WAY YOU RESPOND and handle situations is more CRUCIAL than negative feedback. Let your followers see that you are always willing to IMPROVE.

 

You might be thinking, ‘Ok Natalie, these all sound good, but where do I even begin?’

Don’t be overwhelmed! I can meet you whichever stage you are in your journey. I have something for every need, get started here.