I help small start-ups, and seriously successful salon owners in the skin, beauty, hair and cosmetic industries by delivering smart and effective salon social media solutions.
HI, I'M NATALIE
If you are reading this article, then you are one of the many busy HAIR SALON OWNERS who want to MASTER social media MGMT!
As an ex-salon owner, I know how HECTIC and crazy your days can get; sometimes you’d just want to pull your hair out!
You have to BALANCE your time attending to clients and promoting your salon to attract new clients using social media.
Social media can do WONDERS for your hair salon business especially if you have a proper mgmt strategy! It can help bring AWARENESS to your brand, drive SALES, and create leads.
In order for your social media marketing strategy to be SUCCESSFUL, you must overcome CHALLENGES that come with it.
With STRATEGIC planning and dedication, social media management will become a piece-of-cake to hair salon owners you!
Use a social media scheduling tool
Planning your salon’s social media content ahead of time will SAVE you a lot of TIME!
Trust me. Scheduling your social media posts will also help you be consistent and have a solid presence online.
Thankfully there’s a lot of social media SCHEDULING TOOLS readily available now and are FREE!
So make the most of this tool and you won’t have to worry about manually posting your content on time!
Make use of chatbots
If you want to elevate your hair salon’s conversational marketing, you can integrate CHATBOTS on messenger and your salon’s website!
Chatbots are computer programs designed to CONVERSE and communicate with users on the internet.
It is great since it is available 24/7, provides customer satisfaction and helps you avoid repetitive work.
Facebook Messenger bots have 88% open rates and can send messages to your customers and clients.
Chatbots can also help increase your salon sales by using an automated sales script.
If you are available to chat, you can take over the conversation any time!
Plan out the content calendar for your hair salon
Be PREPARED by planning your social media content. One way to do this is by coming up with a content calendar.
Content calendars are a surefire way to stay ORGANISED. It will let you plan ahead and you can avoid multitasking.
This will also allow you to post consistently which is one of the vital points to having a strong social media presence.
Create a media library for your assets
Put your social media post resources in one place so it’s easy for you to find them when you need them!
You can use cloud-based storage to store your media files so you can access them wherever using the internet.
Organise and sort them in folders according to content types or event-based photos.
This way it will also be easy for you to share folders in case you want to outsource the graphic design task!
Set a time for monitoring and engagement
When you want to MONITOR your salon’s social media account and engage with your audience, you need to set a time and duration for this so you can have time for other duties.
Pick the time when your audience is most ACTIVE.
You can check this on your social media insight tab! For Instagram simply go to your profile, tap the menu on the upper right corner of your screen, tap insights, tap the audience tab, and lastly scroll down to the followers’ section. There you will see a bar graph of what time of the day and which days your followers are most active!
Outsource some social media tasks
Let’s face it, social media management is a hard task and it’s not for everyone. Luckily, there are a lot of social media specialists that are ready to lend their expertise!
I built salon social media for the purpose of giving salon owners an option to delegate this task to someone who both understands the salon industry AND is an expert in social media marketing.
Having 15 years of experience in the beauty industry, I can help you maneuver your salon business’ social media presence to success!
If you want to have your salon social media done for you I can offer you that service, I can also do an Instagram makeover to help your salon represent your brand on social media effectively.
Are ready to outsource this important aspect of your salon social media strategy?
Go ahead, leave a comment or send me a message for more info on the services I offer!