salon marketing ultimate guide for salon industry

The Ultimate Guide to Salon Marketing You Need to Know

Investing in salon marketing should be among the top priorities of salon business owners.

But most of the time, owners have little to no knowledge of effective salon marketing ideas. Because of this, salon businesses are missing out on opportunities available online.

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In an article by Tim Rylatt of Growth by Design, most salon owners find it difficult to keep up with the trends. It is also difficult for them to get new clients, keep existing ones, and compete with big named brands.

Salon marketing strategies aren’t as expensive as it was in the old days. Because of social media marketing, it is easier to get connected with your audience.

Today, we will be discussing different social media marketing for salons that can help you get new clients, increase loyalty among existing customers, and grow your salon business without breaking the bank.

The Benefits of Social Media Marketing for Salons

Social media marketing has become one of the most efficient ways to grow your salon business. With the right strategy and implementation, you can generate more leads and attract new clients. You also get better insights into your hair salon marketing strategies.

So here are a few of the best benefits of investing in social media marketing for salons.

It Increases Brand Visibility and Awareness

People only buy from names and products they know and trust. So it is important for your target market to know who you are and what you do. The more channels they hear about you, the more your authority grows.

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You would want your target market to be curious about you. You also want to be the first name that comes to mind when they need salon services.

Brand visibility also opens you up to new opportunities like affiliates and partnerships that can change your business for the better.

It Saves Time and Resources

There are tons of free scheduling apps that can help you find the right content that will pique your target market’s interest.

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With the right tools, you can easily create salon business strategies that work. You can also improve the customer experience. You can even automate some processes, like answering inquiries, create bookings, and send salon promotions with just one click.

Social Media Marketing for Salons Enhance Customer Experience

Customer experience is a critical factor in your business’ growth.

A positive customer experience can lead to additional revenue for you. And despite the sophistication of today’s technology, word-of-mouth marketing still has a huge influence on people’s buying behaviours.

 

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Most focus more on how the product or experience made them feel. And they are quick to share this information online. That is why it is also important to map out your customer’s journey and guide them every step of the way when you make your own marketing plan for salons.

The comments you receive through social media are a testament to your brand and service. The happier your customers are with their experience, the more they will talk about it on social media.  

So, encourage visitors to leave comments and likes on your social media pages. And if you hear about any complaints, make sure to address it immediately.

Why You Need to Create a Strong Omnichannel Strategy for your Salon Business

Omni-channel marketing is centred on customer experience. The goal is for brands and businesses to provide a seamless experience regardless of channel or device.

Customers can now engage seamlessly with a brand whether they access them through online or offline platforms. They can visit a physical store, a mobile store, a website, or social media and get the same service all day, any day.

 

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So how do you do this?

The basic step is to know who your target audience is. Walk in their shoes and go through their thinking process. Understand how they find the products they need. You also need to learn how they connect with brands and purchase the products.

You also need to measure and interpret data and use it to your advantage. One way to do so is to regularly check marketing analysis and other research materials. Doing so will help you create better strategies and promotions that will help attract new businesses and keep loyal ones.

Segmenting your audience will also help you create buyer personas. It will give you better ideas on how to market to a specific niche and even address concerns of a specific target market.

Active Campaign suggests four ways to segment customers for your salon or spa business. You can divide them according to the frequency of their visit, the services they get, referrals, or by the date of their last visit.

Using this information, you can create specials and promos depending on your customers’ behaviours. Your customers love being pampered, and they will surely love the effort and the thought you put in whenever you’re in contact.

Brand consistency among all platforms is also the key to becoming a successful business. It is ideal for customers to be able to recognize the brands they interact with through logos, phrases, graphics, and other idiosyncrasies.

Research shows that brands and businesses with omnichannel engagement strategies are able to retain an average of 89% of their customers over time. Your content, messaging, and visual marketing strategies should always be in sync to help you make your mark in your target market’s psyche.

Salon Visual Marketing Strategies You Need to Know

You only have 15 seconds to catch people’s attention.

But with the noise in the today’s social media, it can be difficult to stand out. Because of this, brands and businesses have turned to infographics, posters, videos, and images to get noticed.

Visual content marketing may be a new buzzword in the marketing world, but it’s definitely not a new concept. From cave walls to the latest ads by the biggest brands, we have used images to inform and educate audiences.

Creating content with a visual component can generate more social signals than any other form of content. Humans are visual creatures. And visual images help our brains to decode messages easier compared to text.

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In fact, scientists have reported that 93% of human communication and interaction is non-verbal. It is also said that 70% of all human sensory receptors are found in the eye. These visual sensors are then processed by more than half of our brains.

So how do you use visual marketing to your advantage in your salon marketing strategy? Here are some effective ways.

Choose your Colors Wisely

Colours play an important role in visual content marketing. Colour variations are used to elicit behaviours and affect our moods. It can also affect the course of actions one can take after seeing your promotion.  

For example, red triggers powerful emotions and create a sense of urgency. It also encourages appetite and gets the pulse racing.

Yellow represents positivity, youth, and happiness and can be powerful when used alongside a darker colour.

Green elicits an open, friendly and authentic personality. It’s commonly used by healthy brands and is linked with growth.

Select Positive Messages in your Imaging

While negative images can be intriguing, positive images resonate more with audiences.

Choose images that your market can identify with. They should be able to see themselves in your design. The emotions you should portray in the images you choose should also be the one you’d like your brand to make people feel.

No time or budget to take awesome photos? There are a lot of free tools to choose from. One of our favourites is O-Dan.net, a cross-searching service that provides high-quality free stock photos from all over the internet.

 

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It’s also important to optimize the images you use and match it to the requirements of the platform. Use the right keywords and hashtags to help direct new users to your profile or website.

Combine Striking Visuals with Well-written Calls-To-Action

The images you should use in your marketing efforts should have the right context. Remember, your visual content should always serve a purpose.

You can also jazz up these images and use a bit of editing to maximize its impact. Look for striking colours that will make it pop.

Canva is a great place to start if you’re a beginner. They have a lot of cool templates and designs you can use to create striking images. You can also add your call-to-action on the text so you could direct your audience to what you want them to do.

How Social Media Can Work to Your Advantage in Salon Marketing

According to SocialMediaNews.com, Facebook and Youtube are the top social media platforms with 15 Million active users per month. Instagram comes next with 9 Million users.

This means that you and your brand should be on these platforms. If you don’t have any accounts yet, then today’s the best time to get started.

Here are the best salon marketing strategies you can use today.

Facebook Marketing

If done right, Facebook marketing can help you rake in more customers and the big bucks.

To use it to your advantage, you would need to follow three simple steps: generate brand awareness, increase audience engagement, and create an awesome call-to-action.

The first thing to do is create a Facebook business page. Once you’re done, you would need to create realistic goals for your business. Start with measurable ones, like increased sales or business growth. Once you’ve identified your goals, you can then start with the strategies that will make it happen.

Next, study your audience demographics. Check out their age and gender, as well as their location and income. You shouldn’t limit yourself to one demographic. Rather, aim for versatility and get to know how you can effectively connect and communicate with them.

 

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Your content should also speak to your audiences.

Don’t make the mistake of only posting the content and promotions you create. Instead, share relevant posts that your audiences will get attracted to.

What’s good about Facebook is its versatility. You can choose from a variety of content to post, including videos, blog posts, statuses, and links. You can also share Facebook Live sessions and Facebook Stories, which is similar to Instagram’s Stories.

As for Facebook Ads, it is best to aim for higher brand awareness. The more people get to know about you, the more they would want to do business with you.

Your Facebook Ads should be focused on relevance and being cost effective. Start with your current connections, then work on other audiences as you go.

Boosting posts are good, but it would be better to go inside the Ads Manager to create the ideal targeted audience. Then offer a reward like a discount or deal when they respond to your call-to-action.

And like any other platform, it’s best to engage first. Don’t wait for your audience to make the first move.

Facebook has its own statistics that you can monitor. It will help you decide the type of content to share and the best time to share it. You can also use scheduling apps like Later and Buffer to consistently share content, while you do the things you need to do.

Get to know more about the basics of Facebook Marketing from Sprout Social here.

Pinterest Marketing

Most would think Pinterest is just for pinning ideas for your dream wedding or home improvements. But the truth is, marketing on Pinterest may increase sales and brand awareness.

According to recent statistics, fifty per cent of people made a purchase after seeing promoted pins. While 67% of Pinterest audiences say they discovered a product or brand based on the pins they see on the platform.

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Women make up 41% of the population in Pinterest, and 84% are aged 18-64 years old. Most are also far-reaching and high spenders. It is said that 55% of the audience use Pinterest pins to shop online and a whopping 90% of weekly pinners use Pinterest to make purchase decisions.

Here’s how you can make it big on Pinterest.

Start a business account and make sure your bio information contains all the keywords that are relevant to your brand. Create boards and board titles that are SEO-rich keywords. And don’t be scared to get descriptive with your pins.

Like any other platform, it is also important for you to be consistent and active in your posting. You can use scheduling tools to make sure that your boards have regular content pinned on them.

Don’t limit yourself to images related to your salon business. You can also post other tips and tricks, as well as content like food, places, and travel destinations. These images can help attract visitors to your page and get more eyes to look into your business.

Want more tips? Here’s how you can maximize Pinterest for your business from Hootsuite.com.

Website Best Practices

Your website is an essential part of your marketing efforts, so you need to make sure that it’s always updated with the latest information about your salon business.

It must contain blog posts that are optimized for SEO. It should also be responsive to mobile users since most are using their handheld devices.

You should also balance your website with functional and user-friendly designs. Make sure it’s simple and elegant enough to not confuse anyone who visits.

And the most important part, your website must help you convert visitors into paying customers. Add an online booking system to yours. Make the process easy and seamless. Your audience will appreciate it.

Instagram Marketing

Instagram marketing has become one of the best platforms for the beauty industry. Here are some of the best contents to post on this platform:

  • Behind-the-scene photos
  • Before and after pictures
  • Elegant updos
  • Upcoming deals and events
  • Tutorials

You can also increase engagement with your audiences through hosted contests and regular postings. Promote your Instagram account across your other profiles on social media. This way you will get more people to access your account.

It is also important for you to engage with your audiences. Make sure to drop comments and likes on your followers’ feeds. Personal comments are way better, and people like it when you are sincere and show interest in them.

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Most importantly, use hashtags that are relevant to your niche. Hashtags are a great way for new followers to find you. It also plays a crucial role in driving engagement to your feed.

The right hashtags will make you more discoverable on social media and search engines. It also helps you be categorized in other platforms such as Facebook, Twitter, and Pinterest.

It’s also perfectly fine to piggyback on trending hashtags. In fact, it’s one practice most social media and content marketers use to increase their visibility online. Just remember to mix and match your hashtags with popular and relevant ones.

Check out this post about using hashtags on Instagram from Later.com for more information.

Conclusion  

Salon marketing through social media is one of the best ways to attract new clients and reward existing ones. With the right strategy and consistency, it’s easier to keep a steady stream of income for your salon business.

Need help with your salon social media strategy? Book a call today with Salon Social Media MGMT today!

Click here to get started.

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