If you think it’s harder to get Instagram followers today, you’re probably right.
Because of Instagram’s ever-changing algorithm, it can be difficult for brands and businesses to get new followers regularly. Audiences are also easily bored with the repetitive content. They are also looking for fresh, creative content that is both entertaining and educational.
It’s fortunate that the beauty industry is doing extremely well on Instagram and other social media networks. In fact, huge beauty brands are now tapping into Instagram influencers as beauty ambassadors.
So how do salons like you take advantage of this? Here are six powerful hacks that will help you get Instagram followers fast and maximize your business growth.
Make sure to create an eye-catching bio with essential information.
Your Instagram bio should also be optimized to show the necessary information about you and your business. It is also best if you include information that your target audience may find useful.
Show them how your account can add value to your Insta followers. Add your address, hours, and a call to action statement to help them take action.
Are you having a promo to try out a new hair treatment? Do you want to push nail treatment services? You can add links or promo codes on your bio to help boost sales, engage your audience, or increase traffic to your website and social media accounts.
Optimize and Curate your Content Aesthetics
Your Instagram profile is your first opportunity to make a great impression. And the first thing they see will determine whether they will hit the “Follow” button or not.
That’s why it’s critical to make sure your curated content is beautiful, clean, and organized.
Your profile shows your salon brand story, and it also acts as an introduction to your products and services much like what a website does. If done right, it can even convert your visitors to loyal customers in just one click.
So how do you do it? One of the best ways to do it is by using a visual planner app. These apps let you plan how your posts will look like on an Instagram grid. Most of them have a drag and drop feature that lets you rearrange your posts and make it more appealing to your audience.
Maximize IG stories for exposure and visibility
Instagram Stories are said to be one of the best ways to engage your audience on Instagram. And it’s also a quick and effective hack to get free Instagram followers.
These quick videos appear on the IG explore page and lets new audiences see your content. Instagram Stories appear in the “explore page” and can also show in different locations and hashtags.
Instagram geo-locations has a good potential of becoming big in the future. More people are now becoming comfortable creating their own content. And we believe that it might be a good idea to include it in your salon marketing strategy.
The hashtags and geo-tags you put in your Instagram story can one day lead to your business’ discovery.
Use the right combination of hashtags for your posts
Hashtags are proven to be an effective way to get more eyeballs into your content. And the more they look, chances are you’ll get Instagram followers easier and faster.
You can think of hashtags as categories, especially if you’re selling a product or service. It should also serve a purpose and help your audience locate you faster.
You can also use hashtags to locate the target audience you want to engage with. Spend a few hours every day researching on hashtags and use it to like and comment on their posts or accounts. This will increase your chances of generating more visits to your Instagram account. It can also eventually bring you more Insta followers.
Here’s a quick guide on how to find the right hashtags or your salon Instagram account.
Boost your Instagram posts and tap into new audiences.
Boosting your Instagram posts can be intimidating, especially for salon business owners who haven’t done it yet. But the truth is, investing in Instagram ads can also be a good idea.
Unlike Facebook, Instagram ads offer an easier way to boost posts. There’s no need for you to create an Ads Manager account. All you need is create the post, and hit “promote” once it’s published.
You can also create a specific audience based on interest, age range, and genders that you want to promote to. Ensure that your post includes an eye-catching image and caption and set the goal to “profile visits”. This will enable a “visit Instagram profile” on your target’s feed and direct them to your Instagram profile directly.
You can start small and experiment with a 1-2 day run and then increase the budget as you go.
And you can continue until you get the target numbers you want.
Go old school and get featured outside of Instagram
Sometimes the best way to promote your Instagram account is to get off of it.
Instead of finding ways to hack the new algorithm, you can always try the proven and tested ways of marketing yourself and your services.
You can write blogs on your website and maximize search engine results. You can even get featured in the press or do podcast interviews.
Give out awesome tips on your recommended beauty products. Do reviews of new treatments and trends. Shoot quick how-to videos and get is shared online. Or do cross promotions with other brands that service the same market as you do.
Make sure to plug your Instagram account every time you get a chance. This way you get free marketing and gain real Instagram followers at the same time.
Knowing how to market your profile can definitely get you real followers for Instagram. But if you want to get Instagram followers fast, we can help make it happen.
Salon Social Media is a boutique marketing agency that specializes in helping businesses in the beauty, skin, spa, and salon industry. Our solutions are tailor-fitted to cater to your digital marketing needs.
Learn how to get Instagram followers, increase your sales, and grow your business today! Contact us to know more about our services.