112.5 MILLION. That’s the number of ACTIVE users on Instagram as of early 2020.  You may be an expert in making people look and feel more beautiful BUT if you’re not MAXIMISING the marketing possibilities of social media, your salon will be MISSING OUT on your GENEROUS slice of this social media pie. Social media […]

112.5 MILLION. That’s the number of ACTIVE users on Instagram as of early 2020.  You may be an expert in making people look and feel more beautiful BUT if you’re not MAXIMISING the marketing possibilities of social media, your salon will be MISSING OUT on your GENEROUS slice of this social media pie. Social media […]

A business’ logo, typeface, colour palette are the ELEMENTS that we usually know that makes up a BRAND IDENTITY  But it is actually MORE than that. A BRAND IDENTITY is how your brand looks, feels, speaks to people, and in some businesses, it sounds, tastes, and sounds. In order for your target audience to RECOGNISE […]

A business’ logo, typeface, colour palette are the ELEMENTS that we usually know that makes up a BRAND IDENTITY  But it is actually MORE than that. A BRAND IDENTITY is how your brand looks, feels, speaks to people, and in some businesses, it sounds, tastes, and sounds. In order for your target audience to RECOGNISE […]

Yes, those WORDS preceded by a pound sign can be very very POWERFUL.  Hashtags are one of the most EFFECTIVE ways to make your posts DISCOVER-ABLE by your potential clients.  You can use hashtags to boost your salon marketing! But where do I start? You ask. How do I find the right HASHTAGS for my […]

Yes, those WORDS preceded by a pound sign can be very very POWERFUL.  Hashtags are one of the most EFFECTIVE ways to make your posts DISCOVER-ABLE by your potential clients.  You can use hashtags to boost your salon marketing! But where do I start? You ask. How do I find the right HASHTAGS for my […]

What is a Mood Board? A mood board is a VISUAL collection of ideas, inspirations, colours, or textures that REPRESENTS the vision of a brand or business. Salon businesses highly BENEFIT from mood boards especially when it comes to defining your salon’s brand and for MARKETING strategies. I have worked with several salon businesses in […]

What is a Mood Board? A mood board is a VISUAL collection of ideas, inspirations, colours, or textures that REPRESENTS the vision of a brand or business. Salon businesses highly BENEFIT from mood boards especially when it comes to defining your salon’s brand and for MARKETING strategies. I have worked with several salon businesses in […]

We know it’s not easy running a salon WHILE managing social media platforms at the same time.  Aside from the HECTIC SCHEDULE running your salon, SOCIAL MEDIA MANAGEMENT demands a lot of your time. Having a social media CONTENT PLAN will not only make social media management EASY but also IMPROVE your salon social media […]

We know it’s not easy running a salon WHILE managing social media platforms at the same time.  Aside from the HECTIC SCHEDULE running your salon, SOCIAL MEDIA MANAGEMENT demands a lot of your time. Having a social media CONTENT PLAN will not only make social media management EASY but also IMPROVE your salon social media […]

(FREE AUDIT CHECKLIST INCLUDED) For salon owners, now is the time to consider taking your online presence seriously. In this digital era, ONLINE PRESENCE has been becoming increasingly important, more for some businesses than the others. HOWEVER, NOW in these uncertain times, it has become all the more crucial to most, if not all businesses. […]

(FREE AUDIT CHECKLIST INCLUDED) For salon owners, now is the time to consider taking your online presence seriously. In this digital era, ONLINE PRESENCE has been becoming increasingly important, more for some businesses than the others. HOWEVER, NOW in these uncertain times, it has become all the more crucial to most, if not all businesses. […]

If you’ve had your salon business for a while now, chances are, you already know all the effective salon marketing strategies like the back of your hand. But let’s face it: NOTHING HAS PREPARED YOU FOR THIS. We all hope we can find a handbook that will tell us what to do and NOT to […]

If you’ve had your salon business for a while now, chances are, you already know all the effective salon marketing strategies like the back of your hand. But let’s face it: NOTHING HAS PREPARED YOU FOR THIS. We all hope we can find a handbook that will tell us what to do and NOT to […]

To all Spa, Skin Clinic, and Salon business owners, BUILDING UP your business’ online presence NOW is the WISE move! The height of the quarantine/self-isolation period will have the majority of people going ONLINE. They will be constantly checking their SOCIAL MEDIA profiles as well as do most things online! This downtime doesn’t mean you […]

To all Spa, Skin Clinic, and Salon business owners, BUILDING UP your business’ online presence NOW is the WISE move! The height of the quarantine/self-isolation period will have the majority of people going ONLINE. They will be constantly checking their SOCIAL MEDIA profiles as well as do most things online! This downtime doesn’t mean you […]

Although many of us believe that waxing and lash extensions are ESSENTIAL services (can you imagine how everyone looks when all this is over?!), salon businesses unfortunately had to close their doors in light of the current pandemic. After all, facials and massages are not very effective if your therapist is SIX FEET AWAY from […]

Although many of us believe that waxing and lash extensions are ESSENTIAL services (can you imagine how everyone looks when all this is over?!), salon businesses unfortunately had to close their doors in light of the current pandemic. After all, facials and massages are not very effective if your therapist is SIX FEET AWAY from […]

I  think it’s safe to say that we have NEVER experienced anything like this. On the 26th of March, we witnessed salons and spas close their doors in compliance with the government’s restrictions and to help contain the CoronaVirus. It was an emotional time for most salon owners, not only because of the UNCERTAINTIES but […]

I  think it’s safe to say that we have NEVER experienced anything like this. On the 26th of March, we witnessed salons and spas close their doors in compliance with the government’s restrictions and to help contain the CoronaVirus. It was an emotional time for most salon owners, not only because of the UNCERTAINTIES but […]