I help small start-ups, and seriously successful salon owners in the skin, beauty, hair and cosmetic industries by delivering smart and effective salon social media solutions.
HI, I'M NATALIE
7 Steps Social Media to Sales Checklist
LEARN THE SIMPLE STEPS TO MANAGE YOUR SOCIAL MEDIA (THAT WON'T TAKE TOO MUCH OF YOUR TIME) AND MAKE SALES INSTANTLY ONLINE!
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10 Social Media Tips for Salons / Clinics contains essential social media tips you should start doing if you’re a Salon or Clinic owner. This article is originally written for Jane Iredale’s Important Marketing News magazine in 2017.
“The purpose of creating on-brand content is to attract YOUR salon’s ideal client. Your brand is the personality of your business. This is what makes you stand out, positions you as an expert and makes people want to come to your business! Here are my top 10 tips to inspire you to create on-brand content that your ideal client can fall in love with.” – Natalie Roberts, Director, Salon Social Media
1. Be clear on your brand values
2. Use your voice
3. Get clear on your core message and what you offer
4. Identify who your ideal audience is
Once you are clear on your message make sure you identify with your ideal client through your content. They will identify themselves and say, ‘hey that’s me!’ when they come across any of your posts.
5. Create relevant content
6. Make a habit out of it
7. Master the basics first
8. Plan it out
9. Use Canva.com
10. Sit down and write out your 10 best ever client stories!
If clients react to and love these things happening in the salon/clinic, then why wouldn’t people love to hear these stories on social media.
You can access the original article at the link below: